I am going to start writing a number of blog posts where I look into different brands offering responsibly made clothes and accessories. I’m starting off with GANNI, a Danish brand known for its bold prints, effortless Scandinavian style and understated silhouettes. You might have even seen the iconic Ganni Girls on Instagram. For GANNI, having a positive impact on the environment is a core value.
GANNI is very open about their desire to be as responsible as possible with regard to the environment. They will never say that they’re a “sustainable” brand as it’s impossible for any company involved with fashion consumption to do so. The founder of GANNI says that in creating their collections they have an obligation to become a more responsible version of themselves.
GANNI started carrying out responsible initiatives such as a rental platform (GANNI Repeat), where you can rent preloved pieces. Then there is the GANNI Take Back Scheme where customers can drop off old or unwanted clothing and shoes from any brand, which GANNI re-uses, turns into new fabrics, or recycles. GANNI Kiosk is a project created by GANNI in collaboration with the Good Company to produce responsibly made accessories, such as biodegradable phone cases or key chains made from leftover fabrics.
100% of GANNI’S plastic packaging is reusable, recyclable or compostable. Their swimwear is made from 100% recycled materials. GANNI also offset their own carbon emissions as well as working with the Ellen MacArthur Foundation to minimise their use of plastics. In creating their collection, their “ambition is to create a collection that does not harm the environment when it’s produced or worn, or during its afterlife.”
GANNI is one of my favourite brands to buy from because of the soft spirit and eclectic range of prints and colours, it succeeds in being fun and thoughtful at the same time. This dress can be worn at any time of the year. In winter wear it with boots and a long coat, in summer with sandals and a light jacket. (I bought this dress via Vestiaire Collective).
Thanks for reading!