The Mademoiselle Privé exhibition was featured at the Saatchi gallery. It showed the transformation to what Chanel is today. It explores the creativity of founder Coco Chanel and Chanel’s creative director Karl Lagerfeld. The exhibition is named after Coco Chanel’s private office inside the Chanel studio. Before going into the exhibition you go through the curated garden, which makes the visitors feel as if they are in the peaceful countryside, not in the hustle and bustle of London. Harry and David Rich who won the RHS Chelsea Flower show designed this manmade garden. When you enter the exhibition you first see the mirrored staircase a replica to the one at Chanel’s studio in Paris. The next room was inspired by her first store, which sold hats under the name of “Chanel Modes” this helped to establish her reputation. The following room has a rotating birdcage similar to the one in the L’espirit De Chanel advert but instead out Vanessa Paradis inside of the birdcage there was a diamond necklace. The next room greeted you with the scent of Chanel No.5 as if you were inside the perfume bottle. This room also included vats of brightly coloured liquid that will open at any moment containing No.5 scent. The next room had celebrity portraits taken by Karl Lagerfeld of Lily Collins, Julianne Moore, Lily Rose Depp, Vanessa Paradis, Keira Knightly and Kristen Stewart all draped in Chanel’s ‘Bijoux De Diamants’ collection. Upstairs had displayed delicate couture dresses draped onto see through mannequins surrounding floating poles of light all of which enhanced each detail on the dresses. The exhibition features a short film was directed by Lagerfeld imaging a conversation between the ghost of Coco Chanel who left her legacy and Karl Lagerfeld who took a new approach to Chanel. Along with the exhibition visitors can download an app to experience more of the exhibition digitally as Chanel is gradually moving to a digital platform to reach the customer. In my opinion it was more than just an exhibition it was an experience. It was interesting to see how Chanel became the way it is today in an interactive way. Karl Lagerfeld has designed Mademoiselle Privé so precise and brilliant reflecting his incredible creative vision.
4th October 2016